spotify ai persona

Last summer a band called Velvet Sundown gathered hundreds of thousands
of Spotify listeners and turned out not to exist. Deezer now estimates
44 percent of all new song uploads are AI-generated, roughly 75,000 tracks
a day. Spotify has responded with an AI Persona badge that removes
fabricated artists from recommendations starting mid-September. Here is
exactly what it does, who it protects, and the two significant gaps it
leaves open.